The Ultimate Squarespace Launch Checklist (Save Big with a Discount Code)

This blog walks you through the essential steps every creator, entrepreneur, or small business owner must take before launching a professional Squarespace website. From choosing the right template to optimizing SEO, designing mobile-friendly pages, connecting domains, and setting up analyt

Launching a Squarespace website is exciting—but only if you’ve prepared everything correctly. Whether you’re building a portfolio, ecommerce store, blog, or service-based business website, having a strong launch helps you build trust, attract clients, and look professional from day one.

To help you avoid mistakes and stay organized, here is the ultimate Squarespace launch checklist—perfect for beginners and pros. And because budgeting matters, this guide also shows where to apply a Squarespace discount code to save money on your subscription.

Let’s dive in.


1. Choose the Right Template

Your template determines the style and structure of your site. Pick one that fits your brand aesthetic and business type:

  • Clove – service pages

  • Paloma – creative portfolios

  • Rally – content creators

  • Crosby – ecommerce

  • Keene – modern storytelling

Once you select a template, you can customize everything—fonts, colors, images, layout, and sections.


2. Upload Your Brand Elements

Before publishing, make sure you add:

  • Logo

  • Brand colors

  • Font combinations

  • Favicon

  • Profile image (if personal brand)

This helps your site feel cohesive and professional.


3. Build Your Core Pages

Your site should always include:

✔ Home

The first impression—clean, clear, visually appealing.

✔ About

Tell your story and highlight your mission.

✔ Services or Shop

Explain what you offer and why clients should choose you.

✔ Portfolio or Gallery

Showcase your best work.

✔ Blog (Optional)

Great for SEO and content marketing.

✔ Contact

Include forms, social links, and phone/email.


4. Optimize for Mobile

Over 60% of website visitors browse on their phones.
Check:

  • Spacing

  • Image scaling

  • Button sizes

  • Text readability

Squarespace does most of this automatically, but a quick review ensures everything looks perfect.


5. Configure SEO Settings

Before launching, add:

  • Page titles

  • Meta descriptions

  • Page URLs (slugs)

  • Image alt text

  • Blog post summaries

Squarespace makes this beginner-friendly.


6. Connect Your Domain

You can either buy a domain on Squarespace or connect an existing one.
Make sure your domain:

  • Matches your brand

  • Is easy to spell

  • Has no hyphens (if possible)

This step also activates SSL security on your site.


7. Set Up Analytics & Tracking Tools

Ensure your site is ready for growth by connecting:

  • Google Analytics

  • Google Search Console

  • Meta Pixel (optional)

  • Email marketing integrations

Squarespace enables these with simple copy-and-paste fields.


8. Test Your Website

Before going live, check:

  • Broken links

  • Slow-loading pages

  • Typos

  • Image quality

  • Buttons and forms

  • Email notifications

Testing ensures a professional launch.


9. Publish Your Site

Once everything is polished, click Publish—your website is now live!


10. Save Money with a Squarespace Discount Code

Right before checkout, make sure to apply a Squarespace discount code to get savings on your subscription. This is especially helpful if you’re choosing an annual plan, which already offers a lower rate.

Using the Squarespace discount code helps you launch professionally—without the extra costs.


Final Thoughts

A strong Squarespace website launch starts with organization, attention to detail, and the right preparation. With this checklist, you can publish confidently, knowing your website is polished and optimized from the start.

Whether you're launching a personal brand, coaching business, or online shop, Squarespace gives you everything you need—and the right discount code helps you save big along the way.


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